Why
Most shoppers won't buy it to wear once, but they'd rent it. Brands have the customers but no rental operations.
Key decisions
- Embedded checkout broke Shopify's API terms, so shoppers pick dates on the brand's page and pay on Rêve's in a new tab.
- Strict attribution: credit only when the rental is paid from the cart the brand's button created.
- Own the analytics: Supabase joins clicks to paid Shopify rentals on one visit id, no cookies.
What I built
- A ~20 KB button script with no dependencies, and 30 brand demos built in 8 days.
- A slideshow pitch with an earnings calculator, a payout dashboard and a weekly catalog check.
Results
- 3 brands actively using it (October 2026).