An internal AI content studio. The marketing team chats about real catalog products, turns the idea into a brief, and generates posts, stories and carousels in 5 formats, with captions and alt text.
Role
Product lead. I ran the workflow by hand first, wrote the spec, made the product calls and directed the AI agents.
Users
Rêve's marketing team
Built with
Claude Code agents
10 daysfrom written spec to production5post formats, from story to landscape
Why
Content was made by hand, with every render proofread. I ran the workflow by hand, wrote the spec, and built a tool so non-technical teammates could make on-brand creative without a designer.
Key decisions
The brief is the contract between the chat and the renderer.
Never let the model type a price. Prices come only from the catalog; daily rates are computed in code.
Automated proofreading checks the wordmark, banned words and brand voice before review.
Results so far
In production since July 2026, and the team still uses it (reported, October 2026)