What renters told us
Before building, I surveyed 30+ potential renters. Their answers led to launching without a subscription.
Key decisions
- No subscription: renters pay per rental.
- Curated Closet Edits and occasion collections instead of filter menus, because renters said Rent the Runway and Nuuly take too many clicks.
- Three rental lengths: 4, 7 or 14 days, cleaning included, from $5 a day.
- Copy is brand: I built the brand identity system and ran a page-by-page site audit. The people who lend are "curators," never "influencers," and the pricing block shows the saving against retail.
How it's built
A custom Shopify theme, Supercycle for rental logic and Supabase for data. I directed Claude Code agents to build four tools: I set the problem, the bar and the tests, and the agents wrote the code. See Deep dives below.